Medbit Bangladesh
Ethics
Marketing with healthcare ethics first.
We believe healthcare marketing should build trust, communicate responsibly and respect the professional standards of the healthcare industry.
Our approach is guided by accuracy, transparency, patient respect and responsible communication.
The line we hold
Visibility should never come at the cost of credibility.
Every campaign, website, advertisement and piece of content should strengthen trust rather than create unrealistic expectations.
Our ethical principles
Accuracy
We aim to ensure healthcare information is factual, clear and appropriately supported.
BMDC guidance states that public information provided by doctors should be accurate, factual, objectively verifiable and balanced.
No Misleading Claims
We avoid exaggerated claims, unrealistic promises and communication that may create false expectations.
BMDC's Code specifically identifies exaggerated or misleading information and unrealistic expectations as unacceptable forms of professional information.
No Unfair Comparison
We do not build campaigns around claims that one doctor or practice is inherently superior to another without proper justification.
BMDC guidance addresses comparative or superiority claims and discourages unjustified uniqueness claims.
Patient Privacy
Patient information, images and communications should be handled with appropriate care, confidentiality and consent.
BMDC's telemedicine guidance emphasises patient privacy and confidentiality and warns against misuse of patient images and data.
Responsible Communication
Healthcare content should educate and inform without sensationalism, undue persuasion or unnecessary fear.
These principles are consistent with BMDC's professional guidance on public information.
We don't promise what we can't prove.
No Guaranteed Patient Numbers
We do not promise a fixed number of patients or appointments.
No Fake Reviews
We do not create or use fabricated patient testimonials or reviews.
No Misleading Medical Claims
We do not create claims designed to exaggerate clinical outcomes.
No Fear-Based Marketing
We avoid content that uses unnecessary fear or distress to drive attention.
No Unjustified Superiority Claims
We do not position a doctor or hospital as “the best” without an appropriate factual basis.
No Misuse of Patient Information
Patient photos, stories and information should be used responsibly and with appropriate authorisation.
Before anything goes live
Verify
Is the information accurate?
Simplify
Can a patient understand it?
Review
Is the message professionally appropriate?
Approve
Has the required client review been completed?
Publish
Only then does the content go live.
Ethical marketing doesn't mean silent marketing.
It means communicating expertise clearly without exaggeration.
We can
- Explain expertise
- Share qualifications
- Educate patients
- Promote services responsibly
- Build digital visibility
- Improve patient communication
We avoid
- Misleading claims
- False guarantees
- Unfair comparisons
- Sensational communication
- Misuse of patient data
Referenced guidance
- Bangladesh Medical & Dental Council (BMDC) — Code of Professional Conduct, Etiquette and Ethics
- BMDC — Guidance on professional and public information
- BMDC — Telemedicine practice guidance (patient privacy and confidentiality)
- bmdc.org.bd — official BMDC resources
Important: This page summarises our internal approach to responsible healthcare marketing. It is not a substitute for the current BMDC Code, applicable laws, regulations or professional advice. Healthcare professionals and organisations should review the latest applicable requirements before publishing promotional or professional information.
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